Few photographers are able to convey light, warmth and intimacy the way Pia Ulin does. Born in 1965 in Sundsvall, Sweden, she has worked as a professional photographer for more than 20 years, focusing mainly on interiors and lifestyle. She studied at the International Center of Photography in New York in the early 1990s, and following this, she began her life as a professional photographer working mostly in Scandinavia and Europe. In 2012 she expanded her work to the US  and lived both in NY and LA but is now back in Sweden. She is signed with Stockholm agency LinkDeco.

Ulin gained a reputation early in her career using only daylight, giving her images a warm and natural touch often associated with a Scandinavian aesthetic. Her commercial clients include H&M Home, West Elm, Ikea, Sonos, Cath Kidson and Anthropologie. She has worked also with a variety of stylists and international interior publications, including Dwell, Kinfolk, Residence and Elle Decoration.

Choosing to always shoot in natural daylight, she seems to have a gift for bending it to her will; her photographs make amazing use of the interplay of light and shadows, radiating warmth and a quiet positive energy. Her stunning compositions of indoor environments and objects – beautifully designed and styled to perfection – sharply contrast colour with stark, usually white, living spaces. Even the most minimal of her compositions are atmospheric and visually sumptuous, displaying an exquisite attention to detail, while still managing to look effortless.


Anastasia is the lead author of House-diaries.com. She has studied English Literature and Psychology in the National & Kapodistrian University of Athens as well as Interior Design & Architecture in AKTO College. She works in the field of Higher Education and has a special passion for cozy interiors.

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