It was Zara Home that invited photographer Frederik Vercruysse to take the shots for its new autumn winter 2020 campaign “Interiors with a soul”. They took place in the private residence of master craftsman Eddy Dankers in Belgium. Here timeless is celebrated, and past and present are mixed in harmony with a decoration based on beautiful materials and neutral tones.
Exotic plants, colorful prints and retro notes – this year’s summer interior, according to IKEA, should be juicy and extraordinary. With its new spring collection, IKEA is embracing natural materials, fresh hues and rustic shapes and textures. The main inspiration is the tropics and bright colors. And as we know, the company spends lots of money on its designs – therefore, for the fresh catalog, a magnificent colonial mansion was chosen in which the brand showed its latest products. Four key trends they reckon are going to dominate the interior scene for spring : Rural Retreat, Citrus Shades , Vintage Havana and Refined Zen .